types of email marketing campaigns

11 Types of Email Marketing Campaigns You Should Know

Reading Time: 4 minutes

Looking for a way to engage your customers? You should know about 11 types of email marketing campaigns that help you in email marketing.

types of email marketing campaigns
types of email marketing campaigns

World-changing fast in the early times we use emails to talk to our relatives but now we use emails to market any products. This is a huge change now that emails become a great way to boost reach & engagement in order to gain more revenue.

Today we are going to explore email marketing and get to know their types, Let’s get started.

What is Email Marketing?

Email marketing is a way to connect with your customers and promote your products or services through email. You can use email to communicate with your customers about your products or services, collect customer feedback, and solicit orders.

Email marketing has continued to grow in popularity since then, and today it is one of the most popular forms of online marketing.

If you don’t have time to run email marketing you use any tools or software to run email campaigns. These tools have so many engaging templates or newsletters through which you can easily create newsletters and engage your readers.

According to HubSpot, around 37% of companies or new startups increased their marketing budget (especially for email marketing) in order to gain more exposure. 

Some brands or you can say marketers send weekly emails while some send emails on daily basis. Below is the article we discussed about types of email marketing campaigns that you can use for different purposes like to say ‘thanks’ or ‘welcome’ your subscribers or ‘promote’ any products etc.

Why Email Marketing is so popular?

Email marketing is a great way to promote your products or to launch any services. You can also use email to communicate with your customers about your products or services, collect customer feedback, and solicit orders. Email marketing is one of the oldest forms of marketing, and it continues to grow in popularity because it is one of the most effective ways to connect with your customer base and promote your products or services.

11 Different Types of Email Marketing Campaigns

Let’s see the different forms of email which you can use to market your product or any services or to inform your audiences.

1. Welcome emails

When you subscribe to any service you instantly received a mail that welcomes you to their community. These emails notify you that you are now a member of that community or website. 

2. Informational Emails

In this type of email marketing, you send emails only to inform your readers about any new announcement related to new information, news, or any product-related information.

3. Product Update Emails

The main objective of sending these kinds of emails is to update the users of readers about any new product’s features update. For example, if you recently purchase an antivirus from any reputed company when the company implements any new update they definitely inform you by sending you an email. This way the company sends a product update email to you to inform you about new updates. So you can say that this is one of the more useful types of email marketing campaigns.

4. Newsletter

This kind of email marketing is very common as most websites or blogs or new startups send emails to their subscribers to inform them about their daily new articles or the latest news. There are many different and engaging templates available through which you can easily send daily newsletters to your subscribers.

5. Transactional notification emails

Suppose you recently purchase an item from any eCommerce store and already pay the amount after that you will receive a payment deduction email. The main objective of a transactional email is to only notify you of the number of your account balances.

6. Event Invitation

These emails are specifically designed to inform you about any new events. If you received any event email invitation then you definitely notice that these kinds of emails look so captivating. Especially they have so many catchy visuals that the readers engage well.

7. Co-marketing emails

When two or more companies partner in any project and want to announce a new update. For this, they send emails to all their subscribers to tell them about the new updates. This kind of email marketing refers to co-marketing emails. Sending this email proves that the company decision was taken by two companies together not individually.

8. Thank you emails

Suppose you recently fill any online form for any landing page or newsletter page, you will receive a kickback or thank you email which indirectly provides you confirmation of complete submission of the form.

9. Internal informing emails

These emails are for only informing something to clarify doubts or to provide some additional information to the internal member of the company or you can say, an employee or staff member.

10. Lead nurturing emails

If you are running a sales campaign then you definitely know about lead nurturing emails. As they are a sequence of emails whose whole purpose is to convert prospects into sales.

11. Confirmation notification emails

If you recently book a rail ticket just after that you will receive a confirmation email regarding your ticket reservations. These emails just notify you about the status of your activity.

FAQ About Types of Email Marketing Campaigns

What is an Email Marketing Automation?

Email marketing automation means sending emails automatically and it can include things like senders, queues, and tracking tools.

What is a Personalized Email?

This means that the email address that is used to send the personalized email is known by the customer.

What is a Queue?

A queue is a list of emails that are waiting to be sent out. Email marketing automation can have a queue that is waiting for emails to be sent out.

What is a Sender?

A sender is a program that is used to send out emails. Email marketing automation can have a sender used to send emails.

What is a Tracking Tool?

A tracking tool is a tool that is used to track the progress of an email marketing campaign. Email marketing automation can have a tracking tool that is used to track the progress of an email marketing campaign.

Related Articles

Leave a Comment

Your email address will not be published. Required fields are marked *

%d bloggers like this: